£9.99 each £142.71 per 100g The L’Oreal Paris Voluminous Mascara is uniquely formulated to resist clumping, soften, and build lashes. It is claimed to increase the thickness of your lashes by up to 5x. If you want long, voluminous, thick eyelashes, the L’Oreal Paris Voluminous Original Volume Building Mascara is the right pick for you. The formula contains panthenol and ceramide-R that nourish each lash. The mascara is lightweight and instantly boosts every lash look. It is easy to apply and can be removed with soap and water. Tip 3: Apply a white expert face brush lash primer before you go in with colored mascara. "If you are having a hard time getting the color to show up against your lashes, apply a white lash primer on curled lashes first, allow them to dry, and apply the colored mascara," directs Scott. "I wouldn't recommend putting a colored mascara over a black or brown mascara. It never comes out the way you intend it to."